AlterSpark Digital Psychology Branding Update
  • ClientAlterSpark
  • RoleVisual Design, Brand

AlterSpark is a boutique firm that applies psychology and data science to real-world challenges. Brian Cugelman, PhD, provides public and corporate training on Digital Psychology & Emotional Design through AlterSpark.

The training content and packaging had developed over the course of 5 years, and was in need of harmonization with a brand that better reflected the strongest elements of his training business. I worked with Brian on unifying several brand concepts and developing a visual language to express them. These creative concepts expanded into various materials (manual & reference book covers, a scenario based learning game, a price list, digital marketing material and more). 

AlterSpark

A series of training manuals and workbooks

AlterSpark training manuals and workbooks
AlterSpark training manuals and workbooks
AlterSpark training manuals and workbooks
Logos
Colour palette
Typography

Illustration and design for a downloadable and printable wireframing kit.

Wireframe Kit
Wireframe Kit
Wireframe Kit
Wireframe Kit

Scenario based learning game.

AlterSpark strategy game
AlterSpark strategy game