AlterSpark is a boutique firm that applies psychology and data science to real-world challenges. Brian Cugelman, PhD, provides public and corporate training on Digital Psychology & Emotional Design through AlterSpark.
The training content and packaging had developed over the course of 5 years, and was in need of harmonization with a brand that better reflected the strongest elements of his training business. I worked with Brian on unifying several brand concepts and developing a visual language to express them. These creative concepts expanded into various materials (manual & reference book covers, a scenario based learning game, a price list, digital marketing material and more).
A series of training manuals and workbooks
Illustration and design for a downloadable and printable wireframing kit.
Scenario based learning game.